We are gradually building up this list with questions and answers as they are raised by our customers and business partners.

We hope that you will find answers here to any questions you may have about Contemporary Art, Modern Art and Abstract Art in general. And, more specifically, about Style Cube’s superior-quality Limited Edition Art prints.

If you have any questions not covered here then please Contact Us. We are always happy to talk to you in person or to answer your emails.

What is the definition of Abstract Art ?

There are 2 main types of art defined as Abstract Art:

1.Art in which the artist portrays some tangible object but in a simplified or schematic form (sometimes described as semi-abstract art).
2.Art using forms that have no source at all in reality. These forms are often, but not necessarily, geometric.

A number of ideas lie behind abstract art:

The idea of art for art’s sake – that art should be purely about the creation of beautiful effects.
The idea that art can or should be like music – that just as music is patterns of sound, art’s effects should be created by pure patterns of form, colour and line.
The idea, derived from the ancient Greek philosopher Plato, that the highest form of beauty lies not in the forms of the real world but in geometry.
The idea that abstract art, to the extent that it does not represent the material world, can be seen to represent the spiritual.

Are your Limited Edition Art Prints available to buy in any shops ?

No, our modern Limited Edition Art Prints are only available directly from Style Cube via our website. This means our contemporary art is truly exclusive as you cannot buy it anywhere else.

What exactly is a “Limited Edition” Art Print ?

A Limited Edition Art Print is a high-quality reproduction, approved by the artist, that is only produced in small numbers. Here at Style Cube we never produce more than 250 pieces worldwide of any of our modern art prints (and in some cases only 150). You are guaranteed to never see these art works mass-produced.

What does Giclée mean ?

The word Giclée (from the French verb “to spray” and pronounced zhee-klay), is used to describe modern high-quality Fine Art Reproduction. Original Paintings are scanned to high resolution digital files and the art work is then carefully reproduced using a high-end ink jet printer and stable pigment-based inks onto the finest quality canvas or fine art paper. The range, or “gamut”, of colour for modern giclées is far greater than that of lithography, traditionally used for fine art reproductions, and the details are crisper.

Are your Limited Edition Art Prints the same as Giclée reproductions” ?

Yes!
Which means that our modern Limited Edition Art Prints have a greater range and depth of colour and crisper detail than regular Limited Edition prints.

Why do some Limited Editions from other companies have an edition size of 1,000 or more ?

These are likely to be regular limited edition lithographs rather than giclées so they will not have the range and depth of colour or the crisp detail of the modern giclée art prints published by Style Cube. Note that the Fine Art Trade Guild recommends a maximum limited edition size of 850. All Style Cube modern Limited Edition giclée art prints are well within this guideline with a maximum edition size of 250. Our small edition sizes increases the exclusivity of each piece.

How can I be sure I am buying a genuine “Limited Edition” Art Print?

There are 3 main things to look out for:

1. The edition size should not exceed 850 and, preferably, should be much lower.
2. The weight (thickness) of the canvas or fine art paper should be explicitly stated in gsm (grams per square metre) and should be greater than 320gsm for canvas and 250gsm for paper.
3. The art work should always have a numbered Certificate of Authenticity signed by the artist.

Why are Limited Edition Art Prints made from original art?

Limited Edition Art Prints have very much become part of our contemporary society because they make good modern art accessible and affordable to everyone. During the last 50 years printmaking has become a standard part of an artist’s career for this reason. Even the best and most celebrated artists of our time create Limited Editions of their work.